E-Commerce Minute

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E-Commerce Minute: Tuesday -- March 6, 2018

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Headline Scan
Voice Shopping Set to Skyrocket
Amazon Buys Ring to Make Homes, Deliveries More Secure
Mobile Pay, Smart Speaker Brand Confusion Means No Winners
To Fix Healthcare, Fix IT First
5 Podcast Pluses for E-Commerce SMBs
AdRoll Creates New Division to Target B2B Marketers
SC Justices to Hear Arguments in Microsoft, DoJ Data Privacy Face-Off

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Today's Story Highlights

Voice Shopping Set to Skyrocket
The U.S. voice shopping market will rise from its current $2 billion
valuation to $40 billion by 2022, according to a survey by OC&C Strategy
Consultants. The trend is being driven by a surge in the number of homes
using smart speakers, from the current 13 percent to 55 percent by 2022.
It's likely that Amazon will continue to dominate this channel, the
survey results suggest.
http://www.ecommercetimes.com/story/85180.html

Amazon Buys Ring to Make Homes, Deliveries More Secure
Amazon has agreed to buy Ring for $1 billion, the companies have
disclosed. Ring users already could use the Echo Show to see and hear
visitors at the front door. The deal means Ring can further its "mission
to reduce crime in neighborhoods by providing effective yet affordable
home security tools to our neighbors that make a positive impact on our
homes, our communities and the world," Ring said.
http://www.ecommercetimes.com/story/85174.html

Mobile Pay, Smart Speaker Brand Confusion Means No Winners
Google Pay launched last week, becoming the latest entry in the world of
master-brand confusion. The new Google Pay combines features of Android
Pay and Google Wallet, brands that each had different brand
relationships with customers. That means the master brand message, which
should be simple and clean, and which Google should have been building
all along, is shaky at best.
http://www.ecommercetimes.com/story/85177.html

To Fix Healthcare, Fix IT First
We spend a great deal of time and effort trying to make healthcare more
affordable and to ensure better outcomes. Too often, the upshot is to
reduce all problems and challenges to a singularity in search of a
silver bullet. It never works, but it seems like human nature to take
that approach. Salesforce has taken a tactic that is bearing fruit, in
part because it isn't really trying to fix healthcare.
http://www.ecommercetimes.com/story/85176.html

5 Podcast Pluses for E-Commerce SMBs
Podcasting is one of the hottest media trends. Almost everyone, it
seems, has a podcast these days. Should e-commerce business owners jump
on this bandwagon? Can podcasting really boost the bottom line? If you
do decide to make a podcast, do your best to make it exceptional. That
means having good audio quality, excellent content, a unique voice, and
a strong sense of audience and purpose.
http://www.ecommercetimes.com/story/85169.html

AdRoll Creates New Division to Target B2B Marketers
AdRoll has announced RollWorks, a new division that will provide
business-to-business marketers with highly targeted, personalized
marketing at scale across multiple channels and devices. The result of a
corporate restructuring, RollWorks will focus specifically on B2B
marketing, while the AdRoll business unit will focus on the company's
legacy products for e-commerce SMBs.
http://www.ecommercetimes.com/story/85167.html

SC Justices to Hear Arguments in Microsoft, DoJ Data Privacy Face-Off
The U.S. Supreme Court on Tuesday will hear oral arguments in a landmark
case over whether federal law enforcement can force Microsoft to hand
over email stored in an overseas data center as evidence in a drug-
trafficking case. The case, United States of America v. Microsoft
Corporation , which dates back to 2013, is viewed as a potentially
groundbreaking showdown over data privacy.
http://www.ecommercetimes.com/story/85163.html

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